TAG Heuer S.A. is known throughout the world as a leading manufacturer of luxury,  sports performance and high-precision watches. The company was founded in 1860 by Edouard Heuer.  Since 1999, TAG Heuer has been the cornerstone of the LVMH Watches and Jewelry Division. Through this partnership, TAG Heuer has experienced steady growth in the first part of the 21st century, with a range expansion beyond its traditional emphasis on sports-oriented timepieces. It has since been established as a highly adored luxury watch brand. 

The TAG Heuer Legacy

Since its inception, TAG Heuer has remained a synonym for watch innovation, a tradition the company has continued to pride itself on.  In 1869, Heuer patented the first pocket watch crown-winding mechanism. Twenty years later, the company won a silver medal at the Universal Exhibition in Paris for its collection of pocket chronographs. The company received a patent in 1911 for the Time of Trip – the world’s first dashboard chronograph.  In 1962, the company became the first Swiss timepiece in space when John Glenn donned a TAG Heuer stopwatch during his Mercury Atlas 6 mission.  In 2004, the group's commitment to innovation was demonstrated in the launch of a revolutionary new belt-driven mechanical movement system as seen in the Monaco V4 watch. That same year, the company also released the world's first timepiece capable of 1/10,000th second timing. 

Reflecting its long tradition of technological innovation in precision timepieces, TAG Heuer has remained closely associated with the world of competitive sports. The company has provided official timepieces for the Olympic Games, FIS Ski World Cup, FIA Formula 1 World Championship and other major international sporting events including automobile racing and ski competitions. 

The TAG Heuer Collections

Heuer produced watches including the Seafarer and Auto-Graph for the American retailer, Abercrombie & Fitch, in the mid-1950s. The Seafarer featured a special dial to demonstrate high and low tides while tracking lunar phases. By 1970, Heuer had introduced an independent version of this same chronograph, the Mareographe. 

TAG Heuer at Wingate’s

Wingate’s is proud to offer a selection of precision TAG Heuer watches for men and women including: 36, Aquaracer, Monaco and Targa Florio.