The tradition of luxury Gevril watches began in the middle of the 18th century. Jacques Gevril was born in La Chaux-de-Fonds, where he began to earn his reputation as a renowned master of technical watchmaking. In the beginning of his career, he helped to restore and repair various timepieces. He branched out and began creating his own unique watches in 1743, the year he created his first Chronometer. Gevril’s work continued in 1744, when he built his first Repetition Dial. He cemented his legacy as a great watchmaker in 1758, when he became the first exporter of Swiss timepieces, which was a result of a special request from the King of Spain to craft the royal’s personal timepiece.
The Gevril Legacy
The Gevril legacy of fine and luxurious watches continued beyond the life of Jacques Gevril, thanks in large part to his children. In 1784, Jacques’ son, Moyse Gevril, became a master of creating fine timepieces. As a result, the Gevril business continued to expand, specifically through the integration of enameling and dial creation into the manufacturing of their watches. Today, the company continues to produced some of the most elegant and elite watches in the world. However, many Gevril watches are also considered to be collectors’ items, thanks to their historical value. Currently, Gevril watch models are on display at the Museum Geneve and the Rolex Museum. The Gevril company is currently owned by Samule Friedman, who assumed control of the business in 2000. Many notable celebrities own Gevril watches, include Nicolette Sheridan, James Caan, Josh Duhamel, Sting, Geena Davis, and Denzel Washington.
The Gevril Watch Collections
Gevril is currently offer four main collections based on its “Avenue of Americas” concept, including the Avenue of Americas Glamour Collection, Avenue of Americas Men’s Collection, Avenue of Americas Mini Collection, and Avenue of Americas Serenade Collection. The Glamour collection integrates elegance and technological innovation. Though consumers can choose between several different colors, all Gevril Glamour watches are set with diamonds. The Glamour watch is extremely exclusive – only 100 watches per model are produced. The Avenue of Americas Men’s Collection combines a vintage style and contemporary movements and technology. There are four models in the men’s collection – the Date Automatic, the Chronograph, the GMT Power Reserve, and the Day.Date.Moonphase. These different models come in either 18K gold or stainless steel casing. The third Gevril Avenue of Americas watch collection is the Mini Collection, which is the latest to be added to the series. All Mini Collection watches are sleek and feature a rectangular face. There are also several different dial variations within the Mini Collection, including mother-of-pearl, stainless steel, or rose gold options. The final collection in the Avenue of Americas series, the Serenade Collection, is the most technologically advanced of the line. It features dual time zones, monitors the flow of time from dawn to day, then from dusk to night. This particular Gevril watch also includes a 22K gold rotor.
Gevril at Wingate’s
Wingate’s offers a number of quality Gevril watches, including models from the Avenue of Americas Collection and the GV2 Collection.
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